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The health supplement business space is growing in India with a study by Assocham and RNCOS estimating that it could reach $8.5 billion by 2022 from $2.8 billion in 2015. Fitday claims it made Rs 3 crore in the last financial year from the sales of Genomelabs products alone. The startup launched in April 2020 is funded by its parent Genomelabs. We have decided to run both avenues parallelly to reach more people," Raju told BusinessToday.In. We expect to double our revenue from our e-commerce platform. Hence, we have made this conscious decision to expand our stores.
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"We have done exceedingly well in the market since our inception and have had good traction on both online and offline platforms. The expansion plan comes at a time when the pandemic has wrecked offline businesses across sectors due to high operational costs amid falling footfalls, with the convenience and safety of ordering online taking over. Raju said every store has a nutritionist and Body Mass Index (BMI) machines. He said Fitday's focus is to make nutrition an equitable right with both products and services. Micronutrient malnutrition also referred to as 'hidden hunger' now afflicts more than 40% of the world's population," said founder Suresh Raju. Nearly half of the world's population is malnourished. "The food systems in many countries do not offer adequate nutrient outputs to fulfill health and nutritional needs. Its parent firm Genomelabs manufactures the supplements, while Fitday also sells other brands like Isopure, Nestle and Optimum Nutrition. The omni-channel startup sells vitamins, minerals, immunity boosters, sports nutrition products and Ayurvedic herbs through its three physical stores in Hyderabad and its website.